Kevin Mac Donald
Product Manager | Portfolio Optimization · New Concept Development · Trend & Consumer Research · Digital Fabrication · Product Data Management
My Story
I translate consumer insight and market trends into high-quality products that are made responsibly, bring joy at every interaction, and build your brand story.
I’ve worked in various product roles and teams, bringing over 50 consumer products from idea to market launch. My best work happens in cross-functional teams with shared vision, diverse perspectives, and mutual respect.
I’m known for spotting emerging trends, blending intuition, research, and data. I’ve led testing and consumer research across geographies to directly inform product decisions.
Curiosity drives me. I’ve previously founded a footwear brand, worked with European suppliers and manufacturers and launched 3D-printed shoes with Zellerfeld, garnering attention from product leaders at brands like Louis Vuitton, Dr. Martens, Aimé Leon Dore, and ByBorre.
My goal: create iconic products that spark joy at every interaction, respect people and planet, and redefine categories.
Led new concept creation for over 20 new products and facilitated collaboration across product, marketing, sales, finance and operations to ensure products were developed and delivered true to the product vision. By organizing consumer research projects of various types, sizes and geographies, I introduced and represented the voice of the customer to effectively guide product and marketing decisions.
Product Manager | Naïf Care
Full design & development of 3D printed footwear from sketch to consumer release
HRZN | KOQOS
Procreate | Adobe Photoshop | Blender | Rhino | Grasshopper | Keyshot | Cura
Full design & development of 3D printed footwear from sketch to consumer release by Zellerfeld
NIKA | KOQOS
Procreate | Adobe Illustrator | Gravity Sketch | Blender | Rhino | Grasshopper | Keyshot | Cura
Concept and prototype development for a new product-service system for children’s footwear
LUCA | Delft University of Technology
Procreate | Adobe Illustrator | Adobe Photshop | Blender | Rhino | Keyshot | Cura
Led consumer and market research project to sharpen the brand strategy and product positioning. Additionally, my work supported the marketing team with both higher level brand strategy and day to day digital marketing activities to build the brand’s online presence through it’s owned media channels.
Product Marketing | DFNS (internship)
Involved in the design and development of F/W 2020 footwear collection, and led the company’s first sustainability research project. This involved the deconstruction of the brand’s footwear products to identify opportunities for sustainable product development through materialization, new constructions and advanced manufacturing methods. In collaboration with Rainbow Collection Amsterdam (now NewKinds), a practical roadmap was created and later implemented to improve product sustainability and help HUB Footwear become B Corp Certified.
Footwear Design & Sustainability Research | HUB Footwear (internship)
